Bet you haven't even thought of this

If your brand feels cold… read this.

Hey friend,

Let’s talk.

Because lately, I’ve been thinking about something a lot of founders miss when building their brands and that's resonance. Not reach. Not virality. Not aesthetics.

Resonance is that feeling when someone stumbles on your content and thinks, “Wait… this was written for me.”

But here’s the thing:

Most Web3 brands don’t feel like anything.

They sound like a landing page, not a person.

They post updates, not emotions.

They chase attention, not connection.

And it shows. In the engagement. In the community. In the DMs that stay dry.

Let me tell you a quick story.

A while ago, I worked with a Web3 brand that had solid numbers followers, impressions, the works. But conversions is very flat.

We didn’t change their product.

We didn’t run ads.

We just changed the story they were telling.

We stopped sounding like a platform.

We started sounding like a purpose.

And in two months, things shifted more replies, better leads, actual trust.

Because when your message hits the heart, not just the timeline, people lean in.

This is what emotional marketing really means.

It’s not fluff. It’s not manipulation.

It’s simply this:

Make your audience feel seen.

Make them feel safe.

Make them feel something.

If your brand doesn't feel like home to your ideal user, they won’t stay. They might scroll. They might clap. But they won’t connect.

Thinking of hiring a writer?

Someone who gets both strategy + soul?

Someone who helps you sound like a story, not a sales page?

Here’s how I work: https://mainstack.me/oluwadamilola_elizabeth

Let’s build something that actually feels like you.

With love,

Ouwadamilola

Web3 Writer + Brand Storyteller

P.S: I love hearing your thoughts. Hit reply and tell me what’s something a brand did that made you feel instantly connected.